Using Qualitative Research in Advertising

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Using Qualitative Research in Advertising

Margaret Ann Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor

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Margaret Ann Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. TaylorPublished March 19, 2002cover on file

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Publisher	SAGE Publications Inc
Pages	152
Format	Paperback
Search language	english
ISBN_13	978-0-761-92383-1 primary
ISBN_10	0-761-92383-7 primary

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Image source: Open Library
Using Qualitative Research in Advertising
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