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Using qualitative research in advertising: strategies, techniques, and applications

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Cover for Using qualitative research in advertising: strategies, techniques, and applications
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Kim Bartel SheehanMargaret Ann MorrisonEric HaleyRonald E. TaylorMargaret A. Morrison4 editions

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5 credited authorsSearch language english

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  • Kim Bartel Sheehan

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  • Margaret Ann Morrison

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  • Eric Haley

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  • Ronald E. Taylor

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  • Margaret A. Morrison

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