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Christopher A. Bartlett
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
| Edition | 4th ed. |
|---|---|
| Publisher | McGraw-Hill |
| Pages | 850 |
| Search language | english |
| ISBN_10 | 0-072-48276-1 primary |
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