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Richard A. Krueger, Mary Anne Casey
Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.
| Publisher | SAGE Publications Inc, Sage |
|---|---|
| Pages | 280 |
| Format | spiral-bound |
| Search language | simple |
| ISBN_10 | 1-483-36524-7 primary |
| ISBN_13 | 978-1-483-36524-4 primary |
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