China CEO

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China CEO

Juan Antonio Fernandez, Laurie Underwood

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China CEOJuan Antonio Fernandez, Laurie Underwood

Juan Antonio Fernandez, Laurie UnderwoodPublished 20113 title views

"Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast-paced business environment and surprisingly aggressive local competitors, This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses."--Jacket.

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Publisher	Wiley & Sons, Incorporated, John
Pages	220
Search language	simple
ISBN_13	978-1-118-17722-8 primary

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