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China CEO

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Juan Antonio FernandezLaurie UnderwoodLiu Shengjun10 editions

"Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast-paced business environment and surprisingly aggressive local competitors, This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses."--Jacket.

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3 credited authorsSearch language english

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  • Juan Antonio Fernandez

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  • Laurie Underwood

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  • Liu Shengjun

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