Advanced brand management

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Advanced brand management

Paul Temporal

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Paul TemporalPublished 20025 title viewscover on file

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

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Publisher	John Wiley & Sons
Pages	296
Search language	english
ISBN_10	0-471-47925-X primary

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AB
Image source: Open Library
Advanced brand management
Paul Temporal | John Wiley & Sons (Asia) | 2010
1 views
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011
1 views
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011
1 views
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011
1 views
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011
1 views
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Limited, John | 2015