Advanced brand management

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Paul Temporal7 editions

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

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1 credited authorSearch language english

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Paul Temporal
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AB
Image source: Open Library
Advanced brand management
Paul Temporal | John Wiley & Sons (Asia) | 2010
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AB
Image source: Open Library
Advanced brand management
Paul Temporal | John Wiley & Sons | 2002
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Limited, John | 2015
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011
Advanced Brand ManagementPaul Temporal
AB
Advanced Brand Management
Paul Temporal | Wiley & Sons, Incorporated, John | 2011