Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing

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Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing

Arch G. Woodside, Hugh Pattinson, Roger Marshall

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Field Guide to Case Study Research in Business-To-Business Mar...Arch G. Woodside, Hugh Pattinson, Roger Marshall

Arch G. Woodside, Hugh Pattinson, Roger MarshallPublished 2014

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Publisher	Emerald Publishing Limited
Search language	english
ISBN_13	978-1-322-09920-0 primary

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Publication-specific alternatives linked to the same work.

Field Guide to Case Study Resea...Arch G. Woodside, Hugh Pattinson, Roger Marshall
FG
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Arch G. Woodside, Hugh Pattinson, Roger Marshall | Emerald Publishing Limited | 2014
Field Guide to Case Study Resea...Arch G. Woodside, Hugh Pattinson, Roger Marshall
FG
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Arch G. Woodside, Hugh Pattinson, Roger Marshall | Emerald Publishing Limited, Emerald Group Publishing Limited | 2014