Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing

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Field Guide to Case Study Research in Business-To-Business Marketing and Purc...

Roger MarshallHugh PattinsonArch G. Woodside3 editions

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3 credited authorsSearch language english

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Roger Marshall
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Hugh Pattinson
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Arch G. Woodside
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Field Guide to Case Study Resea...Arch G. Woodside, Hugh Pattinson, Roger Marshall
FG
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Arch G. Woodside, Hugh Pattinson, Roger Marshall | Emerald Publishing Limited | 2014
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Field Guide to Case Study Resea...Arch G. Woodside, Hugh Pattinson, Roger Marshall
FG
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Arch G. Woodside, Hugh Pattinson, Roger Marshall | Emerald Publishing Limited | 2014
Field Guide to Case Study Resea...Arch G. Woodside, Hugh Pattinson, Roger Marshall
FG
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Arch G. Woodside, Hugh Pattinson, Roger Marshall | Emerald Publishing Limited, Emerald Group Publishing Limited | 2014