Loading edition detail...
Preparing this view.
Join BookitisSave favorites, build lists, and follow creators.
Preparing this view.
Michel Wedel, Wagner A. Kamakura
"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.
| Edition | 2ND. edition |
|---|---|
| Publisher | Kluwer Academic Publishers |
| Pages | 382 |
| Format | Hardcover |
| Search language | english |
| ISBN_10 | 0-792-38635-3 primary |
| ISBN_13 | 978-0-792-38635-3 primary |
Publication-specific alternatives linked to the same work.