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Market segmentation

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Cover for Market segmentation
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Wagner A. KamakuraMichel Wedel1 editions

"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.

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2 credited authorsSearch language english

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  • Wagner A. Kamakura

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  • Michel Wedel

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