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Mohamed Zairi, Richard Duggan
Bringing together practitioners and researchers in this field, this book highlights best practice in business innovation. The book uses real-life examples from major companies such as Kodak, Nissan, Exxon, Lever Brothers and Ford Motors.
| Publisher | Taylor & Francis Group |
|---|---|
| Pages | 423 |
| Search language | simple |
| ISBN_13 | 978-1-136-42637-7 primary |
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