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Mohamed Zairi
Bringing together practitioners and researchers in this field, this book highlights best practice in business innovation. The book uses real-life examples from major companies such as Kodak, Nissan, Exxon, Lever Brothers and Ford Motors.
| Publisher | Butterworth-Heinemann |
|---|---|
| Pages | 423 |
| Format | Hardcover |
| Search language | simple |
| ISBN_10 | 0-750-63953-9 primary |
| ISBN_13 | 978-0-750-63953-8 primary |
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