Quantitative analysis for marketing management

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Quantitative analysis for marketing management

William Richard King

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William Richard KingPublished 1967cover on file

"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.

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Publisher	McGraw-Hill
Pages	574
Search language	english

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