Quantitative analysis for marketing management
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Bookitis Pick
QA
Image source: Open LibraryWilliam Richard King1 editions
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
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1 credited authorSearch language english
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- Open Author
William Richard King
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