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Thorsten Blecker, Gerhard Friedrich
Defines the parameters of the emerging business strategy, mass customization. This book covers the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
| Publisher | Springer |
|---|---|
| Pages | 282 |
| Search language | english |
| ISBN_13 | 978-0-387-32224-7 primary |
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