Mass customization

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Thorsten BleckerGerhard Friedrich5 editions

Defines the parameters of the emerging business strategy, mass customization. This book covers the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.

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2 credited authorsSearch language english

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Thorsten Blecker
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Gerhard Friedrich
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