Marketing Management in the 21st Century

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Marketing Management in the 21st Century

Noel Capon, James M. Hulbert

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Noel Capon, James M. HulbertPublished January 15, 2001cover on file

"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.

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Publisher	Prentice-Hall
Pages	637
Search language	english
ISBN_10	0-139-15695-X primary
ISBN_13	978-0-139-15695-3 primary

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