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Marketing management in the 21st century

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Cover for Marketing management in the 21st century
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James M. HulbertNoel Capon1 editions

"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.

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2 credited authorsSearch language english

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  • James M. Hulbert

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  • Noel Capon

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