Public Relations Strategy

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Public Relations Strategy

Sandra Oliver

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Sandra OliverPublished December 15, 20016 title viewscover on file

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Main catalog entry More like this

Edition	1st edition
Publisher	Kogan Page
Pages	160
Format	Paperback
Search language	english
ISBN_10	0-749-43541-0 primary
ISBN_13	978-0-749-43541-7 primary

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