Public relations strategy

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Sandra Oliver7 editions

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

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1 credited authorSearch language english

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Sandra Oliver
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PR
Image source: Open Library
Public Relations Strategy
Sandra Oliver | Kogan Page Publishers | 2010
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PR
Image source: Open Library
Public relations strategy
Sandra Oliver | Kogan Page | 2007
1 views
Public relations strategySandra Oliver
PR
Public relations strategy
Sandra Oliver | Kogan Page | 2010
1 views
PR
Image source: Open Library
Public Relations Strategy
Sandra Oliver | Kogan Page Publishers | 2007
PR
Image source: Open Library
Public Relations Strategy
Sandra Oliver | Kogan Page | December 15, 2001
Public Relations StrategySandra Oliver
PR
Public Relations Strategy
Sandra Oliver | Kogan Page, Limited | 2010
Public relations strategySandra Oliver
PR
Public relations strategy
Sandra Oliver | Kogan Page | 2001