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Heidi Grant Halvorson, E. Tory Higgins Ph.D.
Details how two distinct approaches to pleasure and pain--promotion- and prevention-focused--offer insight into how to motivate and influence others, and describes how to both change focus and use focus to achieve specific results.
| Publisher | Plume |
|---|---|
| Pages | 272 |
| Format | paperback |
| Search language | simple |
| ISBN_10 | 0-142-18073-4 primary |
| ISBN_13 | 978-0-142-18073-0 primary |
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