Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan

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Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark JonathanPublished August 1999cover on file

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Publisher	Harvard Business School Press
Pages	204
Format	Paperback
Search language	english
ISBN_10	1-578-51144-5 primary
ISBN_13	978-1-578-51144-0 primary

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