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Harvard business review on brand management

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David A. AakerDavid KennyErich JoachimsthalerVijay VishwanathMark JonathanJohn Quelch1 editions

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6 credited authorsSearch language english

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  • David A. Aaker

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  • David Kenny

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  • Erich Joachimsthaler

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  • Vijay Vishwanath

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  • Mark Jonathan

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  • John Quelch

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