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Richard H. Thaler, Cass R. Sunstein
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
| Publisher | Penguin Books, Limited |
|---|---|
| Search language | simple |
| ISBN_13 | 978-0-141-99993-7 primary |
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