Nudge

Improving Decisions About Health, Wealth, and Happiness

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Cass R. SunsteinRichard H. Thaler3 editions

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

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Cass R. Sunstein
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Richard H. Thaler
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