Emerging markets rule

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Mauro F. Guillén1 editions

Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

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Mauro F. Guillén
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Emerging markets rule
Mauro F. Guillén | McGraw-Hill | 2013