The influence of advertising's affective qualities on consumer response
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Image source: Open LibraryAlvin J. SilkTerry G. Vavra3 editions
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2 credited authorsSearch language english
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- Open Author
Alvin J. Silk
- Open Author
Terry G. Vavra
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- Image source: Open LibraryTI
The influence of advertising's affective qualities on consumer response
1 views - IOInfluence of Advertising's Affe...Alvin J. Silk, Terry G. Vavra
Influence of Advertising's Affective Qualities on Consumer Response
- IOInfluence of Advertising's Affe...Alvin J. Silk, Terry G. Vavra
Influence of Advertising's Affective Qualities on Consumer Response