Alvin J. Silk

19 featured booksAlvin J. Silk

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OL1597421A

Overview

Catalog identity and bibliographic footprint for this author.

19 representative editions

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Catalog identity

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Display name
Alvin J. Silk
Personal name
Alvin J. Silk
Source identifier
OL1597421A

Featured books

Representative editions for works actually authored by this person.

CP
Image source: Open Library
Conflict policy and advertising agency-client relations
Conflict policy and advertising agency-client relations | 2012
Representative edition for this work grouping in the active catalog.
cover
WI
Image source: Open Library
What Is Marketing?
What Is Marketing? | 2006
Representative edition for this work grouping in the active catalog.
cover
RR
Image source: Open Library
Recall, recognition, and the measurement of memory for print advertisements
Recall, recognition, and the measurement of memory for print advertisements | 1982
Representative edition for this work grouping in the active catalog.
cover
MI
Image source: Open Library
Measuring influence in organizational purchase decisions
Measuring influence in organizational purchase decisions | 1980
Representative edition for this work grouping in the active catalog.
cover
SO
Image source: Open Library
Structure of repeat buying for new packaged goods
Structure of repeat buying for new packaged goods | 1979
Representative edition for this work grouping in the active catalog.
cover
BA
Image source: Open Library
Behavioral and management science in marketing
Behavioral and management science in marketing | 1978
Representative edition for this work grouping in the active catalog.
cover
AN
Image source: Open Library
A note on testing for constant reliability in repeated measurement studies
A note on testing for constant reliability in repeated measurement studies | 1978
Representative edition for this work grouping in the active catalog.
cover
TC
Image source: Open Library
Test-retest correlations and the reliability of copy testing
Test-retest correlations and the reliability of copy testing | 1977
Representative edition for this work grouping in the active catalog.
cover
TI
Image source: Open Library
The influence of advertising's affective qualities on consumer response
The influence of advertising's affective qualities on consumer response | 1973
Representative edition for this work grouping in the active catalog.
cover
EO
Image source: Open Library
Effect of advertisement size on the relationship between product usage and advertising exposure
Effect of advertisement size on the relationship between product usage and advertising exposure | 1971
Representative edition for this work grouping in the active catalog.
cover
NO
Image source: Open Library
Notes on the application of attitude measurement and scaling techniques in marketing research
Notes on the application of attitude measurement and scaling techniques in marketing research | 1969
Representative edition for this work grouping in the active catalog.
cover
RS
Image source: Open Library
Response set and the measurement of self-designated opinion leadership
Response set and the measurement of self-designated opinion leadership | 1969
Representative edition for this work grouping in the active catalog.
cover
TU
Image source: Open Library
The use of preference and perception measures in new product development
The use of preference and perception measures in new product development | 1968
Representative edition for this work grouping in the active catalog.
cover
Aggregate Advertising Expenditu...Alvin J. Silk
AA
Aggregate Advertising Expenditure in the U. S. Economy
Aggregate Advertising Expenditure in the U. S. Economy | 2021
Representative edition for this work grouping in the active catalog.
no cover
The unbundling of advertising a...Alvin J. Silk
TU
The unbundling of advertising agency services
The unbundling of advertising agency services | 2010
Representative edition for this work grouping in the active catalog.
no cover
Concentration levels in the U.S...Alvin J. Silk
CL
Concentration levels in the U.S. advertising and marketing services industry
Concentration levels in the U.S. advertising and marketing services industry | 2008
Representative edition for this work grouping in the active catalog.
no cover
On inter-industry variation in...Alvin J. Silk
OI
On inter-industry variation in the vertical integration of advertising services
On inter-industry variation in the vertical integration of advertising services | 2005
Representative edition for this work grouping in the active catalog.
no cover
Advertising copy development an...Alvin J. Silk
AC
Advertising copy development and optimal search
Advertising copy development and optimal search | 1988
Representative edition for this work grouping in the active catalog.
no cover
Advertising's affective qualiti...Alvin J. Silk
AA
Advertising's affective qualities and consumer response
Advertising's affective qualities and consumer response | 1974
Representative edition for this work grouping in the active catalog.
no cover

Works in catalog

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