Join BookitisSave favorites, build lists, and follow creators.
Log InCreate Account

The use of developmental and evaluative market research

Work detail

Bookitis Pick
The use of developmental and evaluative market research
TU
Gerald Zaltman1 editions

This page groups all known editions belonging to the same underlying work.

Search booksOpen lead author

Overview

Shared work-level identity and catalog context.

1 credited authorSearch language english

Bookitis keeps work pages focused on the shared book identity and the editions that actually belong to it. Unrelated books should not appear here as primary content.

Contributors

People credited with this work in the active catalog.

  • Gerald Zaltman

    Author profile in the active Bookitis catalog

    Open Author

Editions

Publication-specific versions linked to this work only.