The Behavioural Economics of Brand Choice

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The Behavioural Economics of Brand Choice

Gordon R. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, Vistoria K. James

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Gordon R. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, Vistoria K. JamesPublished November 27, 2007cover on file

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Publisher	Palgrave Macmillan
Pages	250
Format	Hardcover
Search language	english
ISBN_10	0-230-00683-3 primary
ISBN_13	978-0-230-00683-6 primary

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