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The behavioral economics of brand choice

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Professor Jorge Olivera-CastroTeresa SchrezenmaierVistoria JamesOlivera-Castro, Professor, Jorge MGordon R. FoxallJorge M. Olivera-CastroTeresa C. SchrezenmaierVistoria K. JamesG. FoxallV. James4 editions

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10 credited authorsSearch language english

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  • Professor Jorge Olivera-Castro

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  • Teresa Schrezenmaier

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  • Vistoria James

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  • Olivera-Castro, Professor, Jorge M

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  • Gordon R. Foxall

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  • Jorge M. Olivera-Castro

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  • Teresa C. Schrezenmaier

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  • Vistoria K. James

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  • G. Foxall

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  • V. James

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