Behavioral Economics of Brand Choice

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Behavioral Economics of Brand Choice

Gordon R. Foxall, Professor Jorge Olivera-Castro, Teresa Schrezenmaier, Vistoria James, Olivera-Castro, Professor, Jorge M

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Behavioral Economics of Brand ChoiceGordon R. Foxall, Professor Jorge Olivera-Castro, Teresa Schrezenmaier, Vistoria James, Olivera-Castro, Professor, Jorge M

Gordon R. Foxall, Professor Jorge Olivera-Castro, Teresa Schrezenmaier, Vistoria James, Olivera-Castro, Professor, Jorge MPublished 20142 title views

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Publisher	Palgrave Macmillan
Search language	english
ISBN_13	978-1-283-18450-2 primary

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The Behavioural Economics of Brand Choice
Gordon R. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, Vistoria K. James | Palgrave Macmillan | November 27, 2007
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The behavioral economics of bra...
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The behavioral economics of brand choice
Palgrave Macmillan | 2007
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Behavioral Economics of Brand C...G. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, V. James
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Behavioral Economics of Brand Choice
G. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, V. James | Palgrave Macmillan | 2007