Consumers

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Consumers

Eric Arnould, Linda Price, George M Zinkhan

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Eric Arnould, Linda Price, George M ZinkhanPublished May 31, 20011 title viewscover on file

This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

Main catalog entry More like this

Edition	1 edition
Publisher	McGraw Hill/Irwin
Pages	768
Format	Hardcover
Search language	english
ISBN_13	978-0-256-13360-8 primary
ISBN_10	0-256-13360-3 primary

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Image source: Open Library
Consumers
Eric J. Arnould | McGraw-Hill | 2002
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C
Image source: Open Library
Consumers
Eric J. Arnould | McGraw Hill/Irwin | 2004