Consumers

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Eric J. ArnouldEric ArnouldGeorge M ZinkhanLinda Price3 editions

This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

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4 credited authorsSearch language english

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Eric J. Arnould
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Eric Arnould
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George M Zinkhan
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Linda Price
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