Consumers

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Consumers

Eric J. Arnould

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Eric J. ArnouldPublished 2002cover on file

This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

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Edition	1st ed.
Publisher	McGraw-Hill
Pages	750
Search language	english
ISBN_10	0-256-13360-3 primary

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C
Image source: Open Library
Consumers
Eric J. Arnould | McGraw Hill/Irwin | 2004
C
Image source: Open Library
Consumers
Eric Arnould, Linda Price, George M Zinkhan | McGraw Hill/Irwin | May 31, 2001