International marketing

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International marketing

Philip R. Cateora

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International marketingPhilip R. Cateora

Philip R. CateoraPublished 20023 title views

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

Main catalog entry More like this

Edition	11th ed.
Publisher	Irwin/McGraw-Hill
Format	[videorecording] /
Search language	english
ISBN_10	0-072-44876-8 primary

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Image source: Open Library
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Image source: Open Library
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