International Marketing (World Student)

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International Marketing (World Student)

Philip R. Cateora, John M. Hess

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Philip R. Cateora, John M. HessPublished December 1992cover on file

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

Main catalog entry More like this

Edition	8Rev Ed edition
Publisher	Irwin
Pages	864
Format	Paperback
Search language	english
ISBN_10	0-256-12874-X primary
ISBN_13	978-0-256-12874-1 primary

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