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International marketing

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Cover for International marketing
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John L. GrahamPhilip R. CateoraJohn M. HessR. Bruce Money5 editions

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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4 credited authorsSearch language english

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  • John L. Graham

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  • Philip R. Cateora

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  • John M. Hess

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  • R. Bruce Money

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