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Al Ries
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
| Publisher | New American Library, Plume |
|---|---|
| Pages | 215 |
| Search language | english |
| ISBN_10 | 0-452-25861-8 primary |
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