Marketing warfare

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Marketing warfare

Al Ries

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Marketing warfareAl Ries

Al RiesPublished 20064 title views1 this edition

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

Main catalog entry More like this

Edition	20th anniversary ed.
Publisher	McGraw-Hill
Pages	216
Search language	english
ISBN_10	0-070-52726-1 primary

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Image source: Open Library
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Image source: Open Library
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Image source: Open Library
Marketing warfare
Al Ries | New American Library, Plume | 1986