Marketing Warfare

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Al RiesFirst published 19865 editions

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

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First publish date 19861 credited authorSearch language english

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Al Ries
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MW
Image source: Open Library
Marketing warfare
Al Ries | McGraw-Hill | 2006
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Marketing warfareAl Ries
MW
Marketing warfare
Al Ries | McGraw-Hill | 2006
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Marketing Warfare.Al Ries
MW
Marketing Warfare.
Al Ries | McGraw | 1986
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MW
Image source: Open Library
Marketing warfare
Al Ries | McGraw-Hill | 1986
MW
Image source: Open Library
Marketing warfare
Al Ries | New American Library, Plume | 1986