Political Marketing and Commun (Acamedia Research Monograph)

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Political Marketing and Commun (Acamedia Research Monograph)

Lutton, Philippe J. Maarek

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Lutton, Philippe J. MaarekPublished December 19971 title viewscover on file

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

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Publisher	John Libbey & Company
Pages	300
Format	Paperback
Search language	english
ISBN_13	978-0-861-96377-5 primary
ISBN_10	0-861-96377-6 primary

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