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Political marketing and communication

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Philippe J. MaarekLutton2 editions

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

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2 credited authorsSearch language english

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  • Philippe J. Maarek

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  • Lutton

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