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Philippe J. Maarek
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
| Publisher | John Libbey |
|---|---|
| Pages | 246 |
| Search language | english |
| ISBN_10 | 0-861-96377-6 primary |
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