Loading edition detail...
Preparing this view.
Join BookitisSave favorites, build lists, and follow creators.
Preparing this view.
Michel Chevalier, Gerald Mazzalovo
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
| Publisher | Wiley & Sons, Incorporated, John |
|---|---|
| Pages | 320 |
| Search language | english |
| ISBN_13 | 978-1-118-17179-0 primary |
Publication-specific alternatives linked to the same work.
Luxury Brand Management
Luxury Brand Management
Luxury Brand Management
Luxury Brand Management
Luxury Brand Management