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Michel Chevalier, Gerald Mazzalovo
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
| Publisher | Wiley, Brand: Wiley |
|---|---|
| Pages | 320 |
| Format | hardcover |
| Search language | english |
| ISBN_10 | 1-118-17176-4 primary |
| ISBN_13 | 978-1-118-17176-9 primary |
Publication-specific alternatives linked to the same work.
Luxury Brand Management
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