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Luxury brand management

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Gerald MazzalovoMichel Chevalier6 editions

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

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2 credited authorsSearch language english

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  • Gerald Mazzalovo

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  • Michel Chevalier

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