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Ann Handley, David Meerman Scott, C. C. Chapman, C.C. Chapman
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
| Publisher | Wiley & Sons, Incorporated, John |
|---|---|
| Search language | simple |
| ISBN_13 | 978-0-470-94871-2 primary |
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